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How do I differentiate my company and solutions if I see my competitors on the AppExchange already?

April 26, 2017appexchange COMPANY competitors solutions

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How do I differentiate my company and solutions if I see my competitors on the AppExchange already?

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Since the AppExchange is an open marketplace, you may find competitors on the AppExchange – in fact, there are many categories that have partners offering similar solutions. However, partners are able to differentiate themselves in a variety of ways by optimizing their listing, test drives, reviews and leveraging go-to-market benefits and programs such as live events, sponsored listings, referral programs and driving awareness among salesforce.com’s customer-facing employees.