How do I develop a reputation within a specific foreign market?
You will find that you need to focus both on international credibility building activities and on activities in the target market: General international strategies: • Speak at international or regional conferences attended by decision-makers from your target market. • Publish articles in the international journals consulted by persons in your service industry. • Win an award and publicize it. Strategies specific to the target market: • Develop a clear marketing message, appropriate to the market, that answers the question, “Think of us when….” • Adapt your promotional materials as appropriate to the target market. • Identify people that you know who can refer you to decision-makers, potential strategy partners, or potential customers in the target market. • Join the service industry or trade association in your target market and participate on a committee. • Submit articles to local trade and industry media, including association newsletters, trade journals, etc. • Arrange speaking o
