How do I determine the level of expertise a potential sponsor has?
Levels of knowing about a specific subject or method can be assessed in increasing magnitude: can do it; published in it; and peers recognize the sponsor as an expert in the specific subject or method. The expert level would be, for example, where peers invite the sponsor to speak or write on the topic to an audience of knowledgeable peers or where the sponsor serves on advisory boards on the specific topic. Irrespective of your own expertise, if the sponsor is not at the top level of expertise as described above, consider whether you might identify additional sponsors or consultants in the application who do have those qualifications.
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