How do i create an opt-out option for an email newsletter?
Decide how your email subscribers will unsubscribe from your newsletters. Check with your email service provider, if you use a commercial service provider, for any proprietary code that it provides to help subscribers opt out of mailings. Alternately, create a web page on your server where any user can enter his email address, indicate his subscription preferences and submit his information to your database. Do not request more than the subscriber’s email address to unsubscribe. You could also designate an email address to which subscribers can mail a request to opt out of your newsletter.Add to your email newsletter template a link to your email service provider’s “Subscription” page, a web page you created on your server or your dedicated email account. Most email marketers put this link in the footer of their emails, along with the company name, mailing address and privacy policy. The CAN-SPAM (Controlling the Assault of Non-Solicited Pornography and Marketing) Act of 2003 requires
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