How do I calculate advertising rates for a magazine Im going to publish?
They have an example on the page in a table format which I couldn’t duplicate here, but it makes it easier to understand how to come up with the numbers. Please go to the site and read the entire article. Thanks! MAGAZINE OR NEWSLETTER AD RATE AND INCOME CALCULATOR This is a spreadsheet in Excel format with a simplified version in the near universal ‘SLK’ spreadsheet format. One version or the other should be able to be opened in any spreadsheet program on either plat- form. The ‘SLK’ version has some simplified forumulas and its results may be very slightly differ- ent. The spreadsheet allows for ‘what if’ calculations based on a range of page numbers, proportions of those pages devoted to advertisements, and ad rates. It asks for estimates of the proportions of bookings likely to be at series ad rates which will enable you to see how success in persuading advertisers to book for multiple insertions can cause a dramatic reduction in revenue per issue, although you should not forget th
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- How do I calculate advertising rates for a magazine Im going to publish?
