How do I avoid high drop-off rates (make sure people complete the survey)?
Several variables influence the drop-off rate (the percentage of respondents who log in to a survey but fail to complete it). • Number of screens • Length of time needed to complete the survey • The perceived value of incentives • The overall difficulty of the survey (including the likelihood that respondents will find it confusing, a common complaint about IdeaMap). • The source of respondents may also play a role. • Online panelists more likely to complete a survey than respondents recruited from opt-in databases.
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