How do I approach my local Christian radio station about coming on board and sponsoring the event?
Our first suggestion is to approach them before you do anything. A concert or special event w/o the support of your local Christian radio station is being set up to fail before you begin. Talk to the person who heads up all the promotions for that specific radio station. This is usually the Program Director or in some cases the General Manager. When you establish who it is, approach them with the following idea. Official sponsor the event – This means, where it looks like the event is brought to you by (_____) radio and (your org.). What’s in it for them? It looks and feels like their event, they can have a mc at the event, their logo goes on all printed material, and if necessary, as a last resort to get them on board, offer them $0.50-$1.00 off of every ticket sold. What’s in it for you? Radio presence that you probably could not buy, discounted or free radio Ads, hopefully a very successful show.
Related Questions
- My local Christian radio station (supported by commercial advertising) always runs a "listener pledge" requesting donations around the same time that public radio is running annual membership fundraisers. Do you find this sneaky?
- I talked to the local commercial radio station and they told me that I can’t get a licence from the CRTC because they would file an intervention against us. Are we out of luck?
- How do I approach my local Christian radio station about coming on board and sponsoring the event?
