How do Googles match types for keywords work?
Google has several different “match types” which determine which user search queries will match a keyword combination. An “exact match” limits matches to the precise keyword combination, exactly as bid with no variation (e.g. a search for “travel agency” matches an exact match bid for “travel agency” No other search variation will match this bid). A “phrase match” allows additional words to be included in the search query but requires the ordering of the keyword combination that is bid to remain the same (e.g. a search for “travel agency Phoenix” matches a phrase match for “travel agency”. It would not match a search for “travel Phoenix agency”). A “broad match” compares the keyword combination you have bid to a wide variety of potential variations, including synonyms, keyword re-orderings and much more. You can also use negative keywords to exclude certain variations ( e.g. any search that includes the words “travel” and “agency” matches a broad match bid for “travel agency” unless an
