How do Dealers advertise cars for sale at prices so low – they must be losing money – are those deals “too good to be true”?
Usually the “One at this Price” or “Two to choose from” Ads are “Loss Leaders” – cars advertised at a loss to attract a large number of Prospective Buyers. Dealers will try to put profit back into the Deal in many other ways. Because we are not the Selling Dealer and we never make a profit on the Financing or Warranties – we will look at the Big Picture – Selling Price, Financing, Trade-in Allowance, Accessories, etc – & negotiate for you a GREAT DEAL – not just a GREAT PRICE.
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