How do customers benefit from search engine marketing?
First and foremost is the fact that search engines are replacing the “yellow pages” as the most referenced source of contact information. Secondly, the top use of the Internet is research. Unless you are “marketing” through search engines and achieving rankings that reflect your business “keywords” and “search terms” you won’t have the visibility of your competitors. Unless you have a minimal program you won’t get ranked enough to provide contact information and open the door to competitors who are ranked above you even for the name of your own business!
