How do customer magazines create loyalty?
Loyalty — firm and constant support or allegiance — is a result of a combination of elements. Magazines flexibly can help create loyalty as part of an integrated communications programme. Magazines: – Elicit responses and increase dialogue. Through service and product offers in advertorials, promotions and competitions, surveys and questionnaires they can create an environment in which customers feel comfortable and able to respond — giving you a chance to gather more data and more accurate research. – Establish a community, by allowing customers to feel part of a group, and to see and talk to each other. – Are a chance to say thanks to your customers and reward them through product offers (a good chance to sample) or service benefits. – Should arrive regularly, keeping top-of-mind with consumers and staying in touch. (70% of customers actually WANT to hear from the companies they deal with, according to Mintel.
