How do cost on web compare to other forms of advertising?
This is a million dollar question with a penny wise thinking. Any way you look at it, a website is fabulous value for money compared to any other form of marketing. Newspaper ads, Yellow Page ads, television and magazine ads all cost a lot of money, only reach a local audience, are static and unchangeable, and can only run for a specified period of time. The cost of a website as compared to print advertising, or television commercials is nominal. A website is available 24/7. It can be continually changed and updated. It is not restricted, it’s presence is around the globe, probably if Martians have access they could call you from Mars. It can be a communication tool, a marketing tool, a sales tool and a customer service tool all at the same time, and around the clock.
