How do Consumers Receive Content from the Bluetooth Broadcaster?
Accessing ZoomBroadcast’s Bluetooth Broadcaster is a three-step process from a consumer’s standpoint. 1. Upon entering an area c ed by the Bluetooth Broadcaster, the consumer receives a request for permission from the Broadcaster (re-branded in the name of the advertiser or retailer) to deliver relevant content to the consumer’s mobile device. 2. After consumer gives permission to the Broadcaster to send the content, it is then downloaded automatically to the consumer’s mobile phone or other mobile device. 3. In cases where the content requires interaction, such as when using mobile video games, the consumer either views content, reads content, or interacts with content.
