How do consumers feel about sugar from biotechnology-enhanced sugar beet plants and products containing sugar form biotechnology-enhanced sugarbeet plants?
First, sugar is sugar. Independent scientific analyses have shown there is no difference between sugar from Roundup Ready sugarbeets or conventionally improved sugar crops. All that’s changed is the growing process and how growers manage weeds in the field. Consumer attitudes regarding ingredients from biotechnology-enhanced plants have remained consistent over the past several years. A 2007 study of consumer trends conducted by the International Food Information Council (IFIC) reported that awareness and perception of plant biotechnology are stable, with few consumer concerns about usage in food. According to consumer research, 73 percent of individuals surveyed believe sugar from biotechnology-enhanced sugarbeet plants used as a food ingredient was acceptable (Ipsos Reid, April 2002). In a previous survey, 69 percent of individuals surveyed felt it was acceptable to use biotechnology to enhance sugar (Axiom, 1999).
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