How do consumers benefit from fair trade?
Once people become aware of the enormous challenges that we face in the world, they are often overwhelmed with what to do. It’s good to be upset, but it’s better to be inspired. Change is possible. But only when people of conviction take action. Trade as One is all about action. Fair Trade customers benefit from being able to buy quality products for everyday use, as well as gift purchases, knowing that others have not been exploited through the production process. We all have to shop for our everyday needs and Fair Trade enables us to shop with a clear conscience knowing that others are actually benefitting from these purchases- rather than the reverse which is so often the case. Fair Trade means that our spending, as well as our giving, becomes a powerful force for good. The range of available products for everyday living and consumption, as well as for occasional gift-giving opportunities, is increasing all the time. By buying Fair Trade products consumers also send powerful signals
