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How do companies determine if an investment in PR makes sense?

April 26, 2017companies determine Investment PR sense

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How do companies determine if an investment in PR makes sense?

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Consider a PR campaign if you have any of the following goals: a desire to enhance your image, increase sales, attract investment dollars, secure business partners, launch a Web site, drive traffic to a Web site, promote a film project, expand your reach in the global arena, and generally increase your impact in the marketplace.