How do companies benefit from taking initiative prior to federal legislation?
Going green is a substantial marketing tool, while at the same time addressing a real concern. Taking initiative now can also improve employee morale, result in cost savings and mitigate the disruptive impact of new legislation. Companies interested in offsetting their carbon emissions will gain insight on the expected ‘cap and trade’ federal legislation. For instance, the Chicago Climate Exchange may be the primary market for carbon offsets. By joining CCX now, a company can influence how the market will work in the future. Companies can also gain greater insight on offset technologies, such as methane capture, reforestation and low-till farming, which presents new business opportunities. Perhaps most importantly, even in the absence of global warming legislation, the investment world is focused on non-carbon technologies, particularly in the fields of electricity generation and transportation. As USCAP explains, this presents tremendous opportunity for innovative business solutions.
