How do colleges feel about college admissions consultants?
Colleges disapprove of unethical and unprofessional “consultants” who make unreasonable promises and go too far in assisting students with their college applications. However, colleges also understand that professional college admissions consultants can serve a purpose, especially for students who do not have access to enough personal help from their school counselors. Colleges also understand that consultants who are members of professional organizations like the Higher Education Consultants Association and the National Association for College Admissions Counseling or its regional affiliates have agreed to abide by strict standards for ethical and professional conduct, and generally view members of these organizations positively.
