How do coaches market their services?
Most coaches specialize in addressing a few key life issues, seasons of life, or types of clientele. They niche themselves, in other words. Niche markets include career transition, health & wellness, parenting, ministry & leadership development, relationship enhancement, balance & simplicity, starting a small business, spiritual growth, and the list goes on. The most effective methods of marketing are 1:1 relationships & referral, networking, public speaking, writing or blogging, social networking, and anything else that enables prospective clients to gain a sense of the individual personality of the coach. We offer a 15-week course called The Accidental Entrepreneur that is designed to enable you to quickly incorporate and launch your coaching practice. More than 50% of those taking this course secure one or more paying clients before they complete, and many recoup the entire cost of tuition before the course ends. We also offer Effective Marketing in the 21st Century, a 10-week class
