How do Clientize online services relate to my off-line marketing programs?
Clientize leverages your existing brand. Adding an online component to your off-line marketing efforts is very effective to develop an interactive presence. It’s also a very useful way to measure response behavior. For example, many of our clients who publish a print newsletter every month have started to distribute on online version as well via email. We call this an eNewsletter and it’s a great way to drive traffic back to your website. You can also suggest that recipients of a direct mail campaign go to a special URL, like http://www.yourcompany.com/specialoffer to enter a worthwhile contest. This allows you to measure response rates and build a permissioned email database at the same time.
Clientize leverages your existing brand. Adding an online component to your off-line marketing efforts is very effective to develop an interactive presence. It’s also a very useful way to measure response behavior. For example, many of our clients who publish a print newsletter every month have started to distribute on online version as well via email. You can also suggest that recipients of a direct mail campaign go to a special URL (that we can host) to enter a sweepstakes or contest. This allows you to measure response rates and build a permissioned email database at the same time.
