How do changing market and economic forces impact E*TRADE’s growth and business development strategy?
Years of creating value-added diversified financial services for our customers—and understanding how they really function in the markets—have afforded us the experience and insight for successful positioning in a variety of economic environments. When the markets are growing, we see increased trading activity and the benefits of increased trading commissions and market-making activities. When the markets are contracting, we see investors move their money into our cash management products like bank deposits and CDs, which they see as good investment vehicles as opposed to simply a place to park while evaluating the markets. Our continuing strategy is to develop robust and diverse financial products that will deliver value to our customers and deepen our customer relationships both domestically and internationally. What significance does being part of E*TRADE’s world have in the eyes, hearts and minds of the investing public and of the Street? From the company’s inception in 1982, E*TRAD
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