How do caffeinated alcoholic beverages differ from other alcopops?
All caffeinated alcoholic beverages are essentially alcopops – they’re sweet, easy to drink, and marketed toward a young audience. What sets them apart, however, is the addition of stimulants such as caffeine, taurine, ginseng, and guarana. Alcohol-laced energy drinks are packaged in cans that don brightly colored, flashy designs and often mimic the look of their non-alcoholic counterparts.