How do businesses benefit from search engine marketing?
When I hear this question, I have questions that need to be answered before a coherent response is available. Based on the assumptions a business has a website, that the website actually reflects the nature of the business, and the business is interested in establishing or maintaining their “brand”. A search engine marketing program will provide opportunities for the business to reach a larger, targeted market; reinforce or establish their company name or brand as equal to any available, multiply the effectiveness of any other marketing tools they are using, allowing the business to grow while establishing a platform for other Internet marketing tools like targeted email and banner ad marketing.
