How do blogs and new media impact reputation?
They can surely damage a reputation. An important point to make here is that you can’t try to tell different audiences different stories any longer. Your mission and message has to be the same across all mediums now because you will be cross referenced through online social media. Misalignment is easier to pinpoint these days than ever before. So you can’t tell the investor community one thing, employees another and customers on one coast another. Everything must be consistent in the world of new media. You can’t contradict your brand promise and expect to get away with itthat’s the power of social media: mass cross referencing. They will keep you true to your reputation. If you have a twisted tongue, they will catch it. What tips can you share with CEOs and executives facing the presshow can they ensure what they say enhances the brand’s reputation? I go all the way back to a lesson I learned as a kid for this: If you tell the truth, you don’t have to remember everything you said. If
