How do agencies and photographers use ImageTracker™ results?
The ImageTracker™ product conducts web searches customized for individual client needs. Specific websites can be surveyed, or the vast web can be searched to identify images. The image recognition algorithm can also be custom tuned to a broader or narrower level of precision, giving search results that are either very inclusive of all possible image uses (but which contain some false positives), or which identify only those images that have a very high degree of commonality with the source image (but which possibly omit some true positives). Some clients want to analyze the reach of their images on the Internet, while others want to direct the ImageTracker search methods towards specific websites of licensees so they can invoice them. There are also those who seek to determine where their images are being used to determine if licenses for those uses have been obtained. Where they have not, some clients pursue copyright infringement. Depending on your objectives, you may or may not care
