How different it is the business leadership in the Turkish Culture?
TB: All counties have their unique way of cultural structures, you have to pay attention to characteristic differences. You have to know the culture and respect it. For instance, if you are in India, you have to be careful with a lady, ladies do not shake hands. India is a family structure minded country, so for instance we introduced the family concept in our factory in India. Team leader is called the father; production supervisor is the son or the daughter of the family member of the team leader. A leader should adapt tremendously to culture differences. Turks on the other hand, are tremendously sensitive. The difference in Turkey is that you have to pay attention to the words you choose. Advices or the criticism should be given much differently, in a more sensitive way. Do not let them lose their face. Once Turks are motivated and get more people in the boat they then become more ambitious, more independent with what to produce. Respect for the pride of Turkish people, taking the c