How different is Lenovos channel strategy or its style of operation from that of IBMs?
A major chunk of Lenovo’s business is through retail channels. We have close to 4,000 retail shops in China. Some amount of business is direct. As far as the style of operation in the present situation is concerned, the new organization was set up and headquartered out of New York. All the senior people in the new organization are IBMers. All these set of people who are there in the top league of operation are setting the style of operation and the trend of operations in this new organization. We continue to see our presence in close to 170 countries across the world. With whom are channel partners more comfortable with – IBM or Lenovo? Till date I have not see one channel partner whose business has gone down after the merger. We maintain a very close relation with our channel partners. The intent is to ensure that they deliver and earn. What are key methods Lenovo uses to optimize costs in China? Operational efficiencies and excellent supply chain management.
