How different is coining slogans from writing a book?
People may say that at the end of the day both coining slogans and writing a book are about being creative, but there is obviously a difference in what they mean to the person who has experienced both. A slogan obviously limits you because there are only that many words to express yourself. Writing a book, of course, is all about letting go of yourself. Coming from an advertising background where the use of words is judicious, I wanted to write freely, without any constraints and that s how I ventured into writing.
