How different are the ANA InterContinental hotels?
We have brand standards in terms of image but there is a lot of individuality about all our hotels. Each hotel is an individual destination. There is nothing worse than traveling around the world, staying in a hotel and not knowing which country or city that you are in. We want guests to know they are in Tokyo. How do you market the hotel? We have global campaigns in newspapers and television. Then we create local advertising ourselves. We communicate with guests through email, banner advertising online or through priority club members. These are customers who have already stayed with us and told us that they enjoyed our service and facilities. Who are your typical guests? About 60% of our guests would be foreign. On weekends there are more Japanese guests . Given that we have such a varied offer in terms of restaurants, we find that we cater to a varied dining audience. Do you get many online reservations? We’re seeing an increase in online bookings, but Japan is still a little slower
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