How did ZOLL chose the color of its AED?
The color is unusual but it met the needs that focus groups and users told us were most important. An AED had to be highly visible so that the product could be found easily when needed. Public safety staff and especially policemen were concerned about leaving it behind so they wanted it highly visible. Actually the color is quite commonly used around the world when high visibility is required. Just look at airports and many other transportation type applications. So high visibility was the first characteristic in our choice .
