How did ZeniMax Asia start publishing other companys titles (such as Rockstar’s Bully)?
TT: I’ve been doing a lot of licensing for other publishers, and it’s an extension of that. We’ve actually done two. Bully and 50 Cent. TT: Right. But, you know, if there’s something good out there and it’s a good business opportunity, we’ll do it. I guess you sort of just answered that, but is that something you plan to do going forward? TT: Yeah. We’re not going to pick up obviously anything that doesn’t fit the market, of course. Yeah. There are couple of other companies are doing it. Obviously Spike, and then other companies like CyberFront and Russell. TT: I don’t know if Russell is still around. Are they? Yeah, they’re releasing Infernal: Hell’s Vengeance on 360 and a bunch of PC games, like Left 4 Dead 2. TT: I think people, they’re not — I shouldn’t say this. A lot of companies are having difficulty making money on their own titles or developing their own next gen stuff. Obviously, licensing is one of their options. I think if you look at Konami, they’re going to be publishing
