How did Zazzle come up with 20% for the referral program fee?
While the base referral fee in Zazzle’s Associate Program is 15%, our Associates usually refer enough sales to earn volume bonuses, ranging up to 32%. Certain other referral channels, such as the Affiliate and SEM channels, can be even more expensive than that. The blended average cost of maintaining the different referral programs, all of which are designed to drive more prospective buyers to your products, is actually more than 20%. But we believe 20% is fair and easy for you and Zazzle to manage, and it’s helpful to have one flat rate in order to keep expectations totally consistent.
