How did you determine which products to continue or discontinue for Arbonne Cosmetics?
To determine the right product offerings for Arbonne Cosmetics, the Arbonne Product Marketing Team conducted an extensive analysis of cosmetics market data to include: cosmetics sales information, shade sales and research, and competitive marketplace evaluation. Arbonne also worked closely with professional makeup artists to ensure the new Arbonne Cosmetics line offered the ideal products for a comprehensive line. Q: How did you determine the right shades for Arbonne Cosmetics? A: To determine the right shade offerings for Arbonne Cosmetics, the Arbonne Product Marketing Team conducted an extensive analysis of cosmetics sales information and market shade sales and research. From that analysis, Arbonne identified the most common and popular shades within each product category, and then created a comprehensive offering that leverages the proven successes within the cosmetics market. Q: Why did the prices increase with the new Arbonne Cosmetics? A: The products feature new technologies an
