How did you decide upon the colour scheme for the final design that was chosen?
I chose the orange to represent the creativity of the designers — orange is such a popular colour among designers. The purple is more representative of institutions — for the contest holders. These colours are two of the three colours that form a triad on the colour wheel (green is the third). They complement each other well, as one is warm and one is cool. SitePoint: So the association with SitePoint didn’t influence your design decisions? No, 99designs is a completely separate company, even though both of the brands use orange, and I guess there are similarities between the orange/blue and the orange/purple colour schemes. But the orange we used on 99designs.com is much redder — it’s quite red compared to the bright SitePoint orange. Having said that, when the site launched last week and I read through the list of changes that had been made, I noticed that the orange had actually changed! The community feedback was that it was too bright! I think the exact wording was “A more mute
