How did you come up with the title Wikinomics? Was that itself an example of mass collaboration?
The subtitles were; the title came out of a brainstorm [session] at New Paradigm. It occurred to me that a wiki wasn’t just a piece of software but had become a metaphor for new collaboration that could occur on a phenomenal scale. In the beginning of the book, you cite an example of how Goldcorp used an open-source-type model to invite geologists and others to help it identify possible locations to mine for gold on its properties in Canada. But for other organizations, what are the common roadblocks they encounter or create for themselves that prevent them from embarking on similar initiatives? The big one is that we fear what we don’t know and understand. For any senior executive to decide to move forward on this, personal use is a precondition. So unless a senior executive decided to edit a Wikipedia page, or has spent time on Facebook with their kid, or has tagged a photo on Flickr, they have no idea why this new Web is different than the Web of the dot-com era. People still think
