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How did Wham-O popularize ultimate frisbee?

frisbee popularize Ultimate
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How did Wham-O popularize ultimate frisbee?

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Wham-O is the brand that actual “frisbees” are a trademark of. UPA (Ultimate Player’s Association) officially uses Discraft discs, the main competitor of Wham-o. In fact, ultimate frisbee is more popularily just called ultimate because of this.

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