How did Top Trumps become involved with licensed properties?
Being such a successful licence with such rich characters and brilliant illustration, we were already half way there with the development of the Top Trumps pack. It was great fun and very exciting for us to work with such a strong licence at this early stage of the relaunch of Top Trumps, and it’s true to say that the end result was exactly what we were (and the consumers) were after, as sales figures would testify. At the time we started work on The Simpsons Top Trumps, we already had a good working relationship with Fox L&M, from the development of other licensed product, including The Simpsons Board Game. It’s true to say that the opportunities with the characters and content are pretty much endless, and could certainly not be exhausted in one Top Trumps pack with 30 character cards. Working closely with Fox we were able to develop a very strong pack that had broad appeal across The Simpsons consumer base. The Simpsons Horror pack was launched at a time when we felt a refresh on the
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