How did this small Philly project make it into a major film festival?
JC: I submitted the video. It had actually already been to the London Independent Film Festival and the Las Vegas Film Festival. Those were much smaller film festivals, and the one in Philly is one of the top 10 film festivals there is. MLT: Do you have any other projects in the works? JC: I’m working on a real movie trailer for a fake action film—I’ve never really seen anything like this before. It’s for a Philadelphia company called Connectify. I did viral stuff with them in the beginning of the summer. What we’re doing now is the movie trailer with lots of special effects and developed characters to promote the company. It’s very different—a movie trailer about software. MLT: How does a viral marketing campaign stack up to traditional commercials? JC: A lot of people like to think that producing a commercial is more expensive than a viral ad, but all the stuff you see on YouTube that has a lot of hits costs almost as much money to make as it does a regular commercial on TV. You’re s
