How did the tradition of Champagne on New Years Eve get started?
1) “Although sparkling wine was invented in the Limoux area of Languedoc in 1535, the wine we know today as Champagne was first produced in the French region of the same name around 1700. For centuries prior to this, still wine from the region had been served as part of coronation festivities throughout Europe, and the French aristocracy had offered it in tribute to foreign kings, associations with celebration and occasion which survive to the present day. When the méthode champenoise was introduced into the region by Dom Perignon, its ready association with luxury and power brought the unique sparkling wine from Champagne to the fore. The leading practitioners devoted considerable energy to creating a history and identity for their wine, associating it and themselves with nobility and royalty. Careful advertising and marketing associated Champagne with prestige, luxury, festivities and rites of passage, coinciding with an emerging middle class looking for symbols of upward mobility. P
