How did the space at Square Deal Wines come about?
I had read about Square Deal Wines, and so I went up there and started buying wine. I noticed that they had a really big space, and I was also thinking – well, this is a great neighborhood that had everything we were looking for, well educated, well traveled, affluent people in a pedestrian area. It was amazing how quickly it came together. It was a real leap of faith from both ends. Can you talk a little bit about your approach to selling cheese, the philosophy behind it? Whenever anyone asks what we’re about the single word answer is “small.” We’re small in every possible way. We try to deal with the smallest farmers we can, the smallest producers we can, the smallest businesses. And we’re about 80% effective….there’s some semi-corporate stuff we have to deal with, for example, there’s not a lot of artisan brie out there from France. But we spend all of our vacations visiting cheese producers. Usually cheesemaking regions are beautiful…we just went to Piemonte in Italy a few weeks
