How did the partnership with Huggies happen?
Huggies being a household name in India has been planning a lot of initiatives to engage young mothers and parents. The Huggies website (www.huggies.co.in), launched last month in India, is targeted at the Gen X momsmoms who are experimental, sophisticated and technology savvy. The co-branded photo center on the Huggies website is aimed at enabling Huggies moms to print, share and store unlimited number of photographs of their babies online. With young families forming the core of our consumer segment, we will be partnering with more companies targeting similar segments in the Internet space. Being in the online space, there must be a requirement to change and innovate your services continuously in order to keep pace with the rapidly evolving consumer segments? Innovation is definitely the key for a company like ours. Always taking cognizance of the changing consumer trends, HP Snapfish has been continuously introducing product innovations, forming alliances in sync with the consumer p
