How did the navy federal credit union capitalize on predictive analytics?
Navy Federal Credit Union, the world’s largest credit union, today announced it has received a 2009 Technology ROI Award from industry analyst firm Nucleus Research. Predictive Analytics Software (PASW®) from SPSS Inc. (Nasdaq: SPSS) has contributed to Navy Federal`s ability to improve member satisfaction, corporate expansion and increased member lifetime value. This is the third consecutive year that Nucleus Research has recognized an SPSS customer for its use of Predictive Analytics Software providing significant return within business processes. Navy Federal has realized an incredible 1,531 percent return on its technological investment over a two-month period, resulting in an average annual benefit of almost $1.5 million, according to the Nucleus Research Assessment. Alan Payne, manager – member research and development at Navy Federal Credit Union, said, “This award validates the important investment we made in Predictive Analytics Software to uncover greater insight into our memb
