How did the marketing deals with Crayola Crayons and Subway restaurants happen?
When Circuit was recording our debut indie record in 2000, we were having the hardest time coming up with artwork that we liked for the cover. We finally all got so frustrated with the task that we decided to leave it blank. I thought if we are leaving it blank, wouldn’t be funny if we had a crayon or something in the clear, see-through spine and let people decide what they wanted to the cover to look like. So one day I popped open a case and put a pencil crayon in the spine…it fit. A friend helped me write up the business proposal to Binney-Smith explaining how the record was coming out and how different something like this would be. Three weeks later I received a massive box from UPS. Imagine my surprise when inside were 2,000 loose Crayola crayons. By this point we’d somehow agreed on an album cover, and now I had seemingly 2,000 Crayola crayons that needed to be included. The bass player’s girlfriend at the time was an animator for Disney so she made this amazing caricature of us
