How did the Fly Girls thing come about. No money changed hands, right?
Porter Gale: You’re right. No money changed hands. This is not a paid advertisement at all. The production company had the concept and they pitched us directly. We started a dialogue with them, met with quite a few networks and talked about the concept internally to make sure it was a good and appropriate thing for the brand. We thought this was a great opportunity to show how different we are and how different our service is. Our budgets are quite a bit smaller than our competition, so here was a perfect opportunity to get national exposure as well as broadcast exposure, which we would never be able to afford as a startup airline. How much control do you have over the content? Is there a chance that some viewers will be turned off? We are collaborating. I have the title of co-executive producer. We spent a lot of time with the production company, briefing them on how an airline operates, kind of the rules and regulations. We talked a lot about making sure the production wouldn’t impac
