how did the decision to reach out to bloggers come about?
Mabel’s Labels monitors referral hits to our website, www.mabel.ca, and one day we noticed that a blogger who organically posted a Mabel’s Labels review/link was generating a lot of traffic to our website. The results were overwhelming and the Mabel’s Labels marketing department was inspired. We now have a very successful blogger outreach program that generates new blog hits daily. This is a huge achievement for the business because creating links to our website is important to us. In addition to viewing blogs as a utility for generating hits, from a business perspective, it makes sense to want to build relationships with bloggers. In this modern world, bloggers have risen to become the new journalists – they are social and commercial product mavens who easily spread the word about our product and can do this on a regular basis. One Degree: How do you choose the bloggers you reach out to? Are there any policies or procedures you have in place? Since you reach out to bloggers, I’m assum
