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How did the Dallas Cowboys get the nickname Americas Team?

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How did the Dallas Cowboys get the nickname Americas Team?

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Answer Hi Renee, Some say the hole in the roof at Texas Stadium was made “So God can look down and watch his favorite football team.” Naturally, this attitude and the title of “America’s Team” did not bode well with the other franchises in the league. Which caused the Cowboys to always have somewhat of a bullseye on their back. But contrary to what some believe, the “America’s Team” title was NOT self-proclaimed by the Dallas Cowboys. I have the answer myself in one of my books but this was taken directly from the Wikipedia article. – Bob Ryan, the Vice President and editor-in-chief of NFL Films, coined this for the Cowboys in 1979. After preparing and editing the teams 1978 season highlight film he had to come up with a title for the film. [5] He was quoted as saying: “I wanted to come up with a different twist on their team highlight film. I noticed then, and had noticed earlier, that wherever the Cowboys played, you saw people in the stands with Cowboys jerseys and hats and pennants

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