How did the casting work? The agency cast people from MySpace to come up with examples of simplification?
Basically we just wanted to work all the way through in an effortless way, so the decision was to cast people off MySpace and find the music on MySpace, and then live with it and die with it. So we were looking for a talent that was submitting into the MySpace page, people had their clips that they posted on MySpace and we got in touch with them about getting in to a casting session where we would brief them on what the idea was and then they had like a week to practice the choreography at home. So we took it step by step. When that bunch came back we decided this guy looked like he could crack it, so we narrowed it down to, I think in the end, three guys it was between, and we finally decided on Sam. So it was a pretty interesting way of working.
