How did the Cardboard Christmas Tree idea come up?
(Nick) I had the idea quite a number of years ago when I couldn’t find a tree that I liked for Christmas. From there the idea of a Cardboard Christmas Tree came to me as something that I would find appealing and also practical for a number of reasons. The idea got shelved somewhere in the back of my head shortly after that. I subsequently moved to the US with my family 4 years ago and met Dan through work. One day we happened to be talking about Christmas products and I mentioned the Cardboard Christmas Tree idea to him. He immediately got it and from there we decided to make a project of it. (Dan) At the time, we both felt that we wanted to do something with our free time that could be a nice creative outlet – bringing the product to market also served as a great learning experience. Is sustainability an important aspect of your design work? (Nick) When we decided that we would do the Cardboard Christmas Tree we both sat down and set some ground rules for the kind of business/project
