How did the Camarena Club evolve into the National Red Ribbon Week campaign?
Mr. Dhillon: Following Nancy Reagan`s lead on wearing red to tell everyone that you are drug-free, we initiated a red ribbon parade. It evolved in our community to the point where they are still doing it every year. We were told that what we did inspired many other communities. GC: What steps do you attribute to the success of the Camarena Club? Mr. Dhillon: I believe that the fact that it honors a hometown native makes it work. GC: Because it`s personal to the people in your community? Mr. Dhillon: I think so. In our community, if you didn`t know Kiki Camarena — you knew someone who did. People are still compelled by the loss of Kiki, even though he was killed fifteen years ago. I think that`s kept the movement going strong and it will probably remain strong for many decades to come. And now it is being passed on through the generations, as the graduates of the club now have their own children and will hopefully keep them off of drugs. GC: What advice can you offer other prevention c
