How did the Bud Light Downtown Live start?
2006 marks the second season of the Bud Light Downtown Live concert series. The concept isn’t a new one, nationally, but it’s something new for the Raleigh market. The idea came out of having our Deep South management clients play similar free outdoor concert series throughout the nation. I would go to these concerts and think, “Raleigh needs something like this.” So after two years of planning and preparation, we partnered with the Raleigh Convention Center to produce a free outdoor concert series featuring national artists in Moore Square Park, located in downtown Raleigh. Bud Light came on as the title sponsor very quickly. And 96rock (WBBB) signed on immediately as our first media partner, and it’s been growing ever since. The average attendance for these events is 8,000 people, but we have seen crowds as much as 11,000. Headliners in 2005 included: Big Bad Voodoo Daddy, Better Than Ezra, Violent Femmes, Naughty by Nature, and Little Texas. In 2006, headliners were Lit, Arrested De
